The CRM for Meta Ads Leads in India

Convrt is a CRM (customer relationship management) platform that helps small and medium businesses in India capture, score, and convert leads generated by Meta (Facebook and Instagram) ads. It pulls Lead Ads into a six-stage sales pipeline in real time, scores each lead with AI as Hot, Warm, Cool or Cold, and drives follow-up over WhatsApp and email — priced as one flat monthly fee for the whole team rather than per user.

No. Convrt is built for any Indian SMB that runs Meta (Facebook & Instagram) ads — real estate, coaching institutes, EdTech, insurance, healthcare, fitness studios, D2C brands, and digital marketing agencies. The product is vertical-agnostic but optimised for businesses that capture leads through ads and follow up over WhatsApp.

Convrt connects directly to Meta via a webhook on Meta Business Manager. The moment a lead fills your Lead Ad form, the lead is pushed to Convrt in real time — no Zapier, no polling. Convrt also supports Meta Conversions API (CAPI) so that lead status changes (qualified, won, lost) are fed back to Meta to improve ad optimisation.

No, WhatsApp Cloud API is optional. Convrt works out of the box with one-tap wa.me links so your team can WhatsApp leads from the lead card. If you want auto-replies, drip sequences and a unified inbox, connect WhatsApp Cloud API in Integrations — Convrt talks to Meta's WhatsApp Cloud API directly, with no third-party messaging vendor in between.

Convrt uses flat-rate team pricing: ₹799/month for up to 5 members (Growth) and ₹2,499/month for up to 10 members (Pro). Most Indian CRMs — Bigin, LeadSquared, Sell.Do — charge per user, so a 5-person team typically pays ₹2,000–₹5,000/month with them. Convrt's flat model is built for small teams that want CRM functionality without per-seat math.

Yes. Convrt has a CSV import tool with AI-powered column mapping — drop in a spreadsheet from MagicBricks, 99acres, Google Sheets, or another CRM and Convrt will detect names, phone numbers, emails, campaign sources and dates automatically. Every import is reversible via the Undo (Rollback) feature.

Convrt runs on Supabase with the option to pin data to the AWS Mumbai (ap-south-1) region. All lead PII (names, phone numbers, emails) is stored at rest with encryption, and our application is multi-tenant with strict row-level security so your data is isolated from other organisations.

Convrt does not delete or suspend leads when you cross your plan's contact cap. Instead, the dashboard shows a soft warning prompting an upgrade. You can either move to the next plan or archive older won/lost leads to free up headroom.

Yes — every new organisation gets a 14-day free trial of the Growth plan, with all features unlocked. No credit card needed to start. After 14 days, your account drops to the free Starter plan unless you choose to subscribe.

Yes. Meta is the deepest integration, not the only way in. Convrt also supports Google Ads, embeddable web forms, Gmail BCC sync, CSV import, and a native REST API plus Zapier on the Pro plan and above. Any lead that reaches Convrt gets the same scoring, pipeline, and follow-up tooling regardless of source.

Yes — native iOS and Android apps covering leads, pipeline, dashboard, inbox, WhatsApp messaging, follow-ups, call logging, and appointments. The mobile apps add biometric unlock, Apple Sign-In, push notifications with deep links, and haptic feedback on pipeline drag. A few desktop-oriented modules such as email sequences and campaign tables remain web-only.

No — the two categories are complementary. WhatsApp marketing platforms are built for broadcasts, chatbot flows and large agent inboxes. Convrt is a CRM with WhatsApp built in: deal stages with values, AI lead scoring, campaign ROI attribution back to ad spend, and revenue forecasting, with one-to-one WhatsApp follow-up attached to each lead record. If your bottleneck is sending more messages, use a WhatsApp platform. If it is knowing which leads to chase, who owns them, and which ads produce revenue, use Convrt. Many teams run both.